Measurement Matters: Using KPIs and Dashboards to Evaluate Campaign Success
TikTok guidance for LIVE GMV Max suggests starting with a budget 2-3× higher than traditional live shopping ads to ensure delivery and signal volume. They also warn against aggressive ROI target edits in early stages, so creatives and budget have room to stabilize. For example, many campaigns test overlay text + voiceover, encouraging tapping the […]
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